Should charities use AI?
15 March 2024
David Green

Creating content with artificial intelligence

In today’s technological world, artificial intelligence (AI) is all around us. It is found in many sectors and has many uses. For example, AI can translate speech and generate human language, it can interpret visual information (facial recognition, object detection, and medical image analysis etc.) or even provide personal recommendations based upon shopping habits. Like it or not AI is real and here to stay.

One area where AI is in regular use is in written communications. AI can generate text quickly and in varying degrees of detail, depending upon what is asked. So should charities be using AI for their own communications?

Here are some of the advantages to a small charity of using AI:

1. Time-saving: AI can automate various tasks, such as generating content, proofreading, and formatting, which helps save time for charity staff. This allows them to focus on other important activities.

2. Cost-effective: AI tools can be more cost-effective than hiring additional staff or outsourcing content creation. It eliminates the need for dedicated writers or editors, reducing expenses for the charity.

3. Consistency: AI can ensure consistency in tone, style, and messaging across different communications. This is particularly useful for maintaining a cohesive brand image and delivering a consistent message to donors, volunteers, and other stakeholders.

4. Efficiency: AI-powered tools can analyse data and generate personalised communications based on individual preferences or donor history. This can help the charity tailor its messages to specific audiences, increasing engagement and response rates.

But what about the disadvantages? Here are some points to consider:

1. Lack of human touch: AI-generated content may lack the personal touch and emotional connection that human-written content can provide. This can be a disadvantage when trying to establish a genuine connection with donors or volunteers.

2. Limited creativity: AI may struggle with creativity and originality, as it relies on pre-existing data and patterns. This can result in generic or predictable content that fails to stand out or resonate with the audience.

3. Potential errors: AI tools are not perfect and can make mistakes. They may misinterpret or misrepresent information, leading to inaccuracies in the written communications. Human oversight is still necessary to ensure the quality and accuracy of the content.

4. Ethical concerns: AI algorithms can be biased or perpetuate stereotypes if not properly trained or monitored. This can inadvertently harm the charity's reputation or offend certain groups of people.

5. Fakes and scams: In the wrong hands, AI can be used to fake content and even scam people.

To demonstrate what it can do, I generated this blog post with AI. But to keep it entirely relevant and keep it personal, I changed or added content where I felt it necessary.

I agreed however with the following AI generated conclusion… That while AI can bring efficiency and cost savings to small charities' written communications, it is important to consider the limitations and potential risks associated with relying solely on AI-generated content. A balanced approach that combines AI tools with human oversight and creativity can help maximise the benefits while mitigating the disadvantages.

graphic showing a hand preventing a row of books from falling.
by David Green 15 July 2024
The importance of risk management cannot be overstated. It is an essential aspect of charity governance, helping trustees to act in the best interests of their organisation. So what is involved? Ideally, you will have a risk register. This will serve as a compass, guiding your trustees through the unpredictable waters of potential hazards. It's a comprehensive document that identifies, assesses, and prioritises risks that could impede the achievement of an organisation's objectives. These risks can range from financial uncertainties and operational setbacks to reputational damage and regulatory compliance issues. In particular, it should also suggest options for avoiding or mitigating each risk. By regularly reviewing your risk register, the trustees will be in a much better place to assess emerging threats and review the severity of existing risks. Not surprisingly, developing your register requires a thorough assessment of all anticipated risks. Common risks faced by charities include financial mismanagement, fraud, reputation damage, cybersecurity threats, regulatory compliance issues, loss of key personnel, and loss of funding. But there will likely be others specific to your circumstances. So your assessment of risk should cover internal processes, external factors, beneficiary and other stakeholder expectations to create a comprehensive risk profile. Once risks are identified, the trustees must develop and implement robust risk management strategies to mitigate potential threats. This involves establishing actions to be taken, assigning responsibilities to key personnel, and fostering a culture of risk awareness and accountability within the organisation. Then once you have your risk register, regular monitoring and evaluation of risk management practices are essential. You must be ready to adapt to new and evolving risks and ensure the effectiveness of mitigations you have put in place. In conclusion, charity risk management is a vital process that requires proactive identification, assessment, and mitigation of risks to safeguard the mission and reputation of the organisation. By implementing effective risk management strategies, charities can enhance their resilience, build trust with beneficiaries and other stakeholders, and continue making a positive impact on the communities they serve.
graphic of people in different patterns and colours
by David Green 21 April 2024
In today's interconnected world, every organisation, regardless of size, should be promoting equality, diversity, and inclusion (EDI). For small charities, embracing EDI principles is not just an ethical goal but also a strategic necessity to better serve their communities. So, what practical strategies can small charities adopt to enhance EDI in their service delivery? Hopefully, you are already working along these lines: Cultivate a Diverse Team : Try to improve diversity within your charity's team. Where possible seek candidates from different backgrounds, cultures, and experiences to bring varied perspectives and insights that reflects the communities you serve. Establish Inclusive Policies and Practices : Develop clear policies that uphold equality and inclusion. Include anti-discrimination measures, flexible working arrangements, and accessibility measures for full participation. Engage with the Community : Build strong connections with the communities you serve. Where practical, aim to be more user-led. Gather input from beneficiaries and other stakeholders through community forums, social media, or surveys to tailor services effectively. Provide Training and Education : Invest in training to raise awareness of EDI issues among staff and volunteers. Cover topics like unconscious bias, cultural competence, and inclusive communication. Offer Culturally Relevant Services : Customise services to reflect the community's diversity. Provide materials, where appropriate, in different languages, incorporate cultural traditions, and offer specialised support for different demographic groups. Foster Partnerships and Collaboration : Collaborate with organisations sharing EDI commitment to address inequalities collectively. Share ideas and expertise for more effective interventions and a broader reach. Monitor and Evaluate Progress : Establish ways to monitor and evaluate EDI efforts. Assess team diversity, gather user feedback, and track outcomes to refine strategies over time. Integrating EDI principles into service delivery takes commitment, but if it leads to better engagement and outcomes, it will be worth the effort. Indeed, such an approach should mean that regardless of background, your beneficiaries have access to the support and opportunities they need to thrive.
Photo of desk showing coffee, bag and laptop
by David Green 13 March 2024
Post-COVID many organisations introduced a hybrid mixture of home and office working. But what are the pros and cons? The pros of hybrid working: Increased flexibility: Hybrid working allows staff to have a better work-life balance by giving them the flexibility to work from home on certain days. This can be particularly beneficial for those with long commutes or personal commitments. Improved productivity: Studies have shown that home working can increase productivity due to fewer distractions and interruptions in a home environment. Hybrid working allows staff to choose the most suitable environment for their tasks, leading to increased focus and efficiency. Cost savings: Hybrid working can result in cost savings. Staff can save money on commuting expenses, and meals etc. Employers can also save on office space and related expenses. Reduced environmental impact: With fewer people commuting to the office every day, hybrid working can contribute to a reduction in carbon emissions and traffic congestion, leading to a positive environmental impact. Enhanced satisfaction and retention: Offering hybrid working options can improve staff satisfaction and morale. It shows that the organisation values work-life balance and trusts staff to manage their time effectively. This, in turn, can lead to higher employee retention rates. The cons of hybrid working: Communication challenges: Hybrid working can create communication gaps between those in the office and those working at home. It may be more difficult to collaborate, share information, and maintain team cohesion, especially if not all staff have access to the same communication tools. Potential for decreased collaboration and innovation: In-person interactions often foster collaboration, creativity, and innovation. Hybrid working may limit spontaneous brainstorming sessions, informal conversations, and face-to-face problem-solving, which can hinder the development of new ideas. Blurred work-life boundaries: While hybrid working offers flexibility, it can also blur the boundaries between work and personal life. Some individuals may find it challenging to switch off from work when they are constantly connected to their home office. Inequality and fairness concerns: Hybrid working may not be feasible or accessible for all staff. Those with limited access to technology, suitable home working environments, or caregiving responsibilities may face disadvantages, leading to potential inequality and fairness concerns. Potential for decreased employee engagement: Without regular face-to-face interactions, some may feel isolated or disconnected from their colleagues and the organisational culture. This can impact engagement, motivation, and overall job satisfaction. Reinforcing existing prejudices and discrimination: Research by the TUC found that perceived issues with work commitment led to closer monitoring of hybrid workers from black and minority ethnic communities. The same study also found that hybrid working led to some people working longer and constantly being available in order to cope with increasing workloads or to prove their worth. It is important for organisations to consider all these pros and cons when implementing hybrid working and to find ways to address the potential challenges to ensure a successful transition. A good hybrid working policy can set out how such challenges can be avoided or overcome. For charities, a big problem is a lack of investment in IT. Traditionally, the private sector has had deeper pockets when it comes to installing the infrastructure needed for home based working. If charities are to deliver successful hybrid working, then they need to ensure their staff and volunteers have the technology and Internet speeds that will enable them to work smoothly from home as well as the office. What’s more, they must ensure their staff are trusted, treated fairly and feel supported. Involving staff (or their trade union) in the design of hybrid working systems, and staying in touch can help to anticipate and deal with any problems. As such, charities should ensure that communication within their team is as seamless as possible. Indeed, once hybrid working arrangements are up and running, regular monitoring is essential for success.
by David Green 16 January 2024
Trustee boards, funders and partner organisations may ask for written reports. But how do you get your information across in a readable manner? In order to write a concise and effective report, there are a few important steps you should follow. First, clearly define the purpose and scope of your report to keep yourself focused and avoid including unnecessary information. Reports typically include the following types of content: Details of an event or situation The consequences or ongoing effect of an event or situation Evaluation of statistical data, feedback, outcomes, survey responses etc Interpretations based on the information in the report Predictions or recommendations based on the information in the report How the information relates to other events or reports Decide what type of report you are writing and stick to it. Next, gather all the relevant data and information needed to support your report. Make sure to use credible sources and cite them properly. These might include project outcomes, surveys, case histories, quotes from service users or even reports produced by others. Organise the information in a logical and coherent manner, using headings and subheadings to create a clear structure. To help with this, list all the key points and then create a rough outline of subheadings with bullet points, rearranging them until you are satisfied. When writing the report, use simple and concise language. Avoid using jargon or technical terms that may confuse your readers. Present data in a visually appealing way using bullet points, photographs, tables, and graphs. Remember to include an introduction that provides an overview of the report, a body that presents the main findings and analysis, and a conclusion that summarises the key points and offers recommendations if necessary. A typical report structure might be: Executive summary : A standalone section that summarises the findings in a few paragraphs. Introduction : Provides background information and sets up the body of the report. Body : Explains the major findings, broken up into headings and subheadings. It might include graphs, tables , photos, case histories, and quotes. Conclusion : Brings together all the information and provides a definitive interpretation or judgment. Recommendations : Lists any recommendations arising from the findings. Proofread your report carefully to eliminate any grammatical or spelling errors. Pay attention to formatting and ensure consistency throughout the document. It's also a good idea to have someone else review your report for a fresh perspective and to catch any mistakes you may have missed. By following these steps, you can write a concise report that effectively communicates your findings and recommendations.
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